Adobe Opens up Firefly Generative AI Model to Businesses

    Adobe has announced a new platform that will help organizations meet the increasing demand for content creation in their workplace. Adobe Firefly for Enterprise, announced today at the Adobe Summit, allows any employee, regardless of creative ability, to generate images and copy from text descriptions. These can be used for marketing campaigns, social networking promotions, corporate presentations, etc.

    Adobe Express, Adobe Creative Cloud or the standalone Firefly app will allow enterprise users to access Firefly. Businesses can integrate Firefly with their ecosystems by training the AI model using their own branded assets. This will allow Firefly’s to mimic the brand style when creating images and copy.

    David Wadhwani is the president of Adobe’s digital media business. He said that enterprise leaders are expecting content demand to increase five-fold in the next two years. This makes it essential for them drive efficiency internally. This new enterprise offering allows users to turn their ideas into content instantly with Firefly. It also uses Express and Creative Cloud for quick modifications and standout designs.

    Adobe hasn’t yet revealed the exact price of Firefly Enterprise, but Ashley Still confirmed to the Verge, that brands will have the option to purchase licenses for an organization that will allow them to deploy the software to a large number of employees for a fixed fee. The flat rate will depend on the size and needs of the company. Firefly Enterprise has no release date confirmed, but it is expected to launch after Firefly leaves beta.

    Adobe’s new enterprise-level AI product is not a surprise, especially if it’s already familiar to you with the Firefly AI. Adobe designed Firefly for commercial use, training it with Adobe Stock images, content that was openly licensed, and public domain content without any copyright restrictions. This sets Firefly apart from other AI models such as OpenAI Dall-E which may cause issues with copyright to organizations because they haven’t revealed their training data.

    Firefly beta users have generated over 200 million images since it launched in March 2023. Over 150 millions images were created within two weeks using Photoshop’s new. Firefly beta has generated more than 200 million images, since its launch in March 2023. Over 150 million images were generated within two weeks by Photoshop’s new Firefly powered Generative fill feature. Adobe Express now has a Enterprise version that is designed to facilitate collaboration between organizations.

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