With its Bing AI (and Copilot), Microsoft, Google, and OpenAI with ChatGPT-4 make AI chatbot technology previously reserved for test labs more accessible to the public.
We’ve tested each chatbot head-to-head to determine which one is the best or which one provides us with the most timely answers to urgent questions such as “How do you install RAM into your PC?”
How does the Large Language Model (LLM), programs work? OpenAI’s HTMLPT-3 explained to us how these Large Language Model (LLM) programs work. These programs use “an array of autocomplete-like programs” to learn language and “make educated guesses” based on what you’ve written previously.
Or as James Vincent said, “These AI tools, which are vast autocomplete machines, trained to predict the word that follows in each sentence.” They don’t have a hard-coded list of ‘facts’ they can draw from, but only the ability to make plausible statements. They are prone to present false information as truth, since the fact that a sentence sounds plausible doesn’t guarantee its truth.
There are many pieces to the AI landscape, and there will be problems. But you can be certain to see it all unfold.
Prompt 1: “What is SEO?”
The first prompt asks you a simple question: What is SEO? ChatGPT (More Balanced), Bard and Claude+ might give you the following answers.
ChatGPT defined SEO as search engine optimization. Then it explained its purpose and key features. It does not use training data from blogs, articles, or websites prior to September 2021.
Bing AI chat offered a quicker answer with multiple sources and three prompt suggestions to find out more about SEO.
Google Bard provided three answers that we could choose from via the drafts dropdown. The sources for the first answer were not provided. The second and third answers, were based on different sources.
Prompt #2: How can I get high-quality backlinks for my website?
Next, we wanted to know how to obtain high-quality backlinks that will help a website.
Test Your Web Site
Are your texts search engine-friendly?
ChatGPT listed several link-building methods that were promoted heavily in 2021.
Bing AI provided five suggestions for sources, including Ahrefs or Semrush tools to search competitors’ backlinks.
Google Bard provided three different answers to the question, but did not provide any sources. This third draft shows that Bard included suggestions for blog commenting and forum posts.
Claude+ had many suggestions, including private blogs networks and Yahoo Answers. These are no longer available.