Domino’s allows you to order pizza quickly by tapping a button on your smartphone. Now, you can do it via CarPlay on your car’s infotainment screen. This new feature was announced today. It allows you to “Tap to Order” which will instantly signal your main store to begin making your preferred order for pickup. You can also tap “Call to Order” to speak to someone to customize your options.
In a press release, Christopher Thomas-Moore, Domino’s SVP chief of digital officer states that “We understand how frustrating it can feel to wait in a fast food drive-thru line just for a place to order.” “Domino’s app on CarPlay offers a great alternative to this, because customers can still stay in their cars and place orders from anywhere they are without having to wait in long lines at the drive-thru. Tap your favorite order to view it or choose from the CarPlay Easy Order Menu.
You may feel that instant pizza orders in your car are the best thing for you. To do this, download the Domino’s app on iPhone. Log in or create an account. Create an “Easy Order” which will allow you to place an instant “Tap to Order.” Then launch Domino’s via Apple CarPlay.
Domino’s has experimented with different pizza ordering methods, including instant orders using a pizza emoji and an “zero click” app that orders pizza instantly at launch . The company recently launched electric delivery cars that were comprised of a fleet Chevy Bolts. This GM vehicle won’t, ironically , have Apple CarPlay in future models.
Customers will need to have the Domino’s app downloaded and logged in to take advantage of CarPlay.
Domino’s has a new ordering method and is looking to expand its market share. It targets not only other pizza restaurants but also quick-service restaurants that use drive-thru lanes to take advantage of hungry customers as they travel around town.
As the business boom has diminished, the company’s latest earnings report revealed a slowdown of customer orders. In fiscal 2022, the same store sales growth saw a 0.8% decrease. At the time of these earnings, CEO Russell Weiner called Domino’s “a work in progress brand”.