Pinterest Brings Shopping Capabilities to Shuffles App

    Pinterest today announced that it is testing new ways to integrate Shuffles collage content into Pinterest. It started with shopping. The collage-making application by Pinterest, Shuffles, was launched to the general public in November. Users can create collages with Shuffles by using Pinterest’s photo library, or taking photos of objects that they wish to include with the iPhone’s camera. This iOS-only app can be downloaded in the U.S.A., Canada and New Zealand.

    Shuffles will have the same shopping capabilities as regular pins. You can tap on individual cutouts in collages to see brand, price and other product metadata.

    In a blog post, Shuffles said that “Unlike other product exploration, Shuffles provide an interactivity that makes it inspirational and fun.” “Gen-Z is creating fresh, relevant content along with their peers which is rapidly making it a market for trendy, shoppable ideas. Shuffles are dense and can contain layers of product cutouts. This allows consumers to dig deeper into the content and connect with other Shuffles using the same Pins. We are looking ahead at consumer behavior and testing new ways to integrate Shuffles collage content into Pinterest.

    Shuffles rose to No. In August , Shuffles was the No. 1 Lifestyle app in the U.S. App Store. However, its popularity has declined since then. Pinterest will likely be looking to retain its users by bringing shopping capabilities into Shuffles.

    Pinterest announced it is exploring new takeover features for advertisers, called “Pinterest Premiere Spotlight”, which prominently displays a brand’s search results. According to the company, this feature will allow advertisers to reach new users on Pinterest.

    According to the company, 97% of top Pinterest searches are unbranded. This means that users don’t usually type in a brand name when searching on the site. Pinterest claims this gives brands an opportunity to be found as they assist consumers in their journey from discovery to purchasing decision. Pinterest plans to provide additional options to help brands connect to shoppers over the next few months.

    Pinterest shared new statistics about its Catalogs service. This allows brands to upload their entire catalog and transform their products into dynamic Product Pins. According to the company, there has been a 66% rise in the number of retailers setting up shop on its platform by uploading or integrating digital catalogs. There has also been a 70% increase in active shopping feeds globally.

    In its latest earnings release, Pinterest announced that its platform now boasts 450,000,000 active users worldwide, an increase of 4% year-on-year. Pinterest has focused its efforts on improving the shopping experience over the last few years. It stated during its earnings call that every pin should be shoppable.

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