Samsung may not use Bing for its mobile web browser. reports from The Wall Street Journal state that Samsung has paused its internal review to determine whether it should replace Google’s Internet Browser with Bing.
Samsung’s Internet Browser has used Google for years as its default search provider. The New York Times reported last month that Google employees were shocked to learn that Samsung was considering switching to Bing. This would put at risk the $3 billion annual revenue that Google receives from the deal.
According to the WSJ the smartphone maker thought switching to Bing would not cause too much disruption because most Samsung smartphone users don’t use their in-house browser. Samsung has now backed away from this change due to concerns about how it might affect its relationship Google and market perception.
It’s unclear why Samsung chose Bing, but Microsoft’s rapid expansion in AI could have played a part. Google’s efforts to integrate AI-powered features into its search engine have increased in recent weeks. also made its Bard Chatbot available to anyone not on the waitlist.
It doesn’t necessarily mean that Samsung will never switch to Bing. The WSJ reported that Samsung isn’t “permanently closing the door” to using Bing in the future.
