Some companies might not need to pay Twitter $1,000 per month to retain their verified status and checkmarks. Twitter will grant a free pass for 500 advertisers who spend the most on the platform, as well as top 10,000 organizations based on follower count
This decision comes at a time when Twitter is planning major changes in the verification process on Twitter. It announced plans to launch the legacy verified program in April, and Twitter verification for organizations. This is to allow companies who are willing to pay $1,000 per month to keep their verification and to denote specific accounts that are “affiliated.”
A newsroom such as The Verge, for example, could verify that journalists are working there, and prove that the person who is reaching out to interview them actually works there. Vox Media has no plans to do so at the moment. Brands could also use it for verification of affiliated accounts. Twitter does this currently with its Twitter Support, TwitterBlue accounts.
Companies who don’t receive the free pass to Twitter could end up paying a large bill
This feature is not cheap. You will also need to pay $50 per month for each associated account in addition to the $1,000 monthly price for Verification For Organizations. This could quickly add up.
Twitter could offer at least a portion of the package free of charge to advertisers or organizations with many followers. This would help prevent the high verification cost from negatively impacting the Twitter community. People who use the service to get information need to be sure that it comes from a verified account. It sounds like many of the big players won’t lose their checkmarks even though they don’t want Twitter to spend over $12,000 per year.
It is also an opportunity to advertiser whose relationship with Twitter was strained in late. Twitter’s ad revenues have dropped after Elon Musk’s takeover. Major advertising firms have warned their clients to be cautious. Although it is possible for advertisers to pay $1,000 per month, that won’t be necessary.
However, it could make it more difficult for new companies to gain an audience on the platform. They’ll have to either compete with verified brands or pay the $1,000 per month to get the checkmark.
As we saw with the wave of fake accounts created when Twitter Blue Verification was first launched , people could buy a blue checkmark. Twitter has set up some safeguards to prevent this from happening again. If you change your profile picture or display name, or your @ handle, the checkmark will temporarily disappear until Twitter reviews your profile to ensure you are not violating its rules against impersonation.
Twitter is threatening to remove the “legacy checkmarks” of people and institutions, unless they pay for Verification for Organizations or Blue. Impersonators and other bad actors will almost certainly test these safety systems. Many people are used to seeing blue or gold checkmarks next their names.
They can make fake accounts that look more official than real ones if they don’t pay for a checkmark. It seems that this won’t be a problem for the companies Twitter is specifically concerned about protectin
