Elon Musk, the full-time Twitter CEO who is also a Tesla enthusiast , said that his users will be able pay for articles instead of subscriptions starting “next” month. He says this service should be “a major win for both media organizations & the general public,” as it allows media companies to charge readers a higher price per article than they would pay at a subscription rate.
Musk did not specify what percentage Twitter will keep for itself, or what conditions publishers of media would have to adhere to.
It’s best to consider the “next months” estimate for Twitter’s micro-transactions service as the absolute best-case scenario. Musk’s urgency is not in doubt. Twitter is racing to increase revenue, even though it alienates its long-time users while angers media organizations. Both are actively looking for alternatives. Bluesky is the latest Twitter competitor. It recently welcomed Twitter royalty Darth, Dril, AOC, to its ranks.
Musk’s announcement of Twitter’s pay per article comes as Musk is trying to attract creators to its beleaguered platform. Musk has also encouraged creators to monetize their content using Twitter Subscribers.
Musk wants to add more revenue streams to to pay off the debt while still valuing it at which is less than half what he paid. Twitter Blue subscriptions don’t perform well enough in order to compensate for the loss of advertisers that have left the platform after Musk’s takeover. The company also introduced a fee structure for API Access which could cost some businesses as much as 42,000 dollars per month.