Volvo hasn’t released its next-generation, electric vehicle yet. The three-row EX90, a luxuriously appointed SUV. But the Swedish manufacturer is already talking up the successor. Volvo’s EX30, a small SUV, will make its debut in the world on June 7th. On that date, US reservations will be available.
The EX30 has been floating around the internet for a couple of weeks, but the fact that it will make its official debut in a short time is sure to thrill fans of Swedish design as well as the company’s commitment towards leveraging technology to improve the vehicle’s security.
Volvo has a unique approach to the size of its vehicles
Volvo has a very interesting approach to the size of its vehicles. In a press release, Volvo says that “Thinking Small is One of Our Biggest Ideas.” The vehicle will likely slot under Volvo’s 40-series of EVs including the C40 Charge, XC40 Charge.
It will retain its SUV form, so it will ride higher than the C40 Recharge. Volvo’s EV is aimed at younger buyers, those who are not yet ready to settle in the suburbs and start a family. Expect something sporty with an emphasis placed on adventure-seeking, yet compact enough to park in a city street.
Volvo’s CEO confirmed this last year, when the company teased its upcoming EV lineup. Jim Rowan, Top Gear , explained that a smaller SUV is better for city driving and could be aimed at first-time buyers. “Gen Z — the 18- and 19-year olds — are our next target market. Gen Z is not a market that we currently target. The brand has never spoken to this younger demographic. “We are definitely heading in that direction.”
The EX30 will still face a lot competition once it is released. Volvo has a lot of competition, not only from the two-row compact electric SUVs that currently dominate the market, such as the Tesla Model Y and Ford Mustang Mach-E but also the Hyundai Ioniq 5 and Kia EV6.